Bowling Industry Online

The World's Only Online Magazine Devoted Exclusively to the Business of Bowling

I am sitting in airport lounge waiting for my connection and reading USA
Today on the internet. As I lift my eyes from my computer, I gaze at my
fellow travelers and notice, not unexpectedly, that all of them, including
me, are plugged into their computers or tablets or smart phones.

In this information crazed society, I watch one older well dressed
gentleman, as he walks over to get some coffee, open his Motorola flip
phone and begins to talk into it. I also watch people look at him as if he
just crawled out from under a rock.

If you haven't seen how fast technology is moving check out the recent
battles between the Apple IPhone 5 and the Samsung Galaxy III.  It is
almost hard to believe what these phones can do.  It’s Big Brother in the
palm of your hand…whenever you want it.  And the people who have opted for
one brand or the other have done so for their own very unique and special
reasons.

It is amazing, how we now seem to judge people by the technology they
have! We expect our clients, peers and colleagues to have an up to the
minute laptop or tablet; perhaps both. We expect them to have
a smartphone where they can check email, text messages and retrieve files
from anywhere on the planet.

We expect them to know the weather, their calendar of meetings, how to
create a 3 way phone call, how to even accept credit cards, how to access
their favorite places to eat and drink, to be able to get sports scores
and to have their airline boarding passes on their phone. and to do
this seamlessly and instantly. Anything less plants a “negative” about
them into our very judgmental psyche,

We also expect them to have Email, Twitter, Facebook and Linkedin
accounts; perhaps even a Pinterest account and a Youtube account so we can
access them and they can access us in a multitude of ways.

And when they are unable to perform any electronic or digital task, our
frustration meter skyrockets. “What you don't have or use this tool,” we
say. “What are you, a Neanderthal? C'mon man, get with the
program; you're getting left behind,” we mutter under our
breath...sometimes a little too loudly

But what is weird to me when I send emails to people in the industry I get
x% to respond. When I send faxes, I get X% PLUS.

This is equally true in other industries. I work with hardware stores,
beverage outlets, and even restaurants who haven't quite caught up either
and the percentage increases in responding to certain "old school"
communication is almost identical

But what does that say about some of the people who are running these
businesses? Are they so behind the "times?” Does their business and staff
and service communicate that too? Does their marketing communicate that as
well?

The answer, at least in my experience, is a resounding YES!

For those of you who are more familiar with faxes and land lines then
emails, Google and smart phones, stop what you are doing NOW and go find
someone or some educational institution who can get you up and into the 21
st century as quickly as possible.  You may never know all the technical
stuff and that's OK, but you must be able to ask intelligent questions
about what particular aspects of this new media will do for you business.

It may be funny, but you are losing business by not knowing how to use
these tools more effectively, especially if your competition is getting
more and more knowledgeable about this every day.

More importantly, you're missing a lot of information for making better
decisions.

Because today Marketing IS Internet Marketing!!


You can always call me at 516 359 4874 to chat about this.
Always happy to help.

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