Bowling Industry Online

The World's Only Online Magazine Devoted Exclusively to the Business of Bowling

Your prospects are hiding in plain sight from you. Even your customers are
hiding from you. Know why? Maybe it is because you have not fully committed
yourself to the gathering, managing, marketing, and re marketing to people
who like your product.

Instead, you are sending out Facebook posts and email posts as if you
expected everyone to buy your "sale" item.

Ever wonder how many people open your digital communications? Ever wonder
how many people click over to your landing page (What's a landing page, you
may ask?. we'll answer that in a minute)

The reality is, if I can be so bold this brisk  morning, you may be
subconsciously hiding from taking responsibility for the necessary
marketing changes you must make because:  you don't get it; there's nobody
to do it and you need reassurance on how to do it.  All viable
answers...but not rationale.

You built a business, sweated you're "you know what off" and now you could
be avoiding things that you don't have to fear anymore

So don’t avoid it.
Come out of hiding to find those customers and prospects

And  look in the hiding places. There right there in plain sight.


p.s. A landing page is a page that the customer lands on after he clicks a
link in your email that specifically relates to the topic you are
discussing. It doesn’t just take him/her to your website; it takes them to
the specific topic


fred kaplowitz
the kaploe marketing group
914 592 1326 office
516 359 4874 cell
www.kaploegroup.com

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