Bowling Industry Online

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You’ve got 8 seconds to get me before I bail. That’s right 8 seconds.


Eight seconds to make sure your headline ropes me in and gets me to read
the copy.
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And to do it right, you need a headline between 8 and 14 words.

The fact is there’s a lot riding on writing the perfect headline to grab
attention, generate some interest and get the reader to stick around for a
while.

So what do you do?

Well first, you do NOT put your center’s name in the headline. Nor do you
say something like “Mixed league Now Forming”

Instead please pay attention to “Fredquarters Headline Rules 101.”

Rule #1 - A reason why headline. Here Are 3 Reasons Why You Could Have
More Fun On Saturday Night Than Ever Before. This type of headline is best
when followed  bulleted copy so readers can skim it quickly.

Rule #2 - The direct approach headline. Offers a benefit such as:  “Free
Bowling for Families Friday Night.  This kind of approach just comes out
and says it in your face!

Rule #3 - The indirect approach headline. More subtle and hopefully
sparking curiosity a headline that targets company parties may look like
this:  Where Will You Have Your Next Affair?

Rule #4 - The question headline.  “Are You Tired of the Same Old Bored
room?” is a question that your copy has to answer in the next two
sentences. Short sentences that would relay the fact that your parties are
“exciting, never boring and always fun”. The benefit of cost comes after
all this because the copy has to relate to the headline.

Rule #5 - The testimonial headline. “Buying the Kids Bowl Free Family Pass
Was the Best Decision I Ever Made.” This headline approach establishes
credibility of your product by having a third party endorse it as valid.

Rule #6 – The how to headline.  This is a favorite of Internet marketers
and one that offers a benefit or two.  “Here’s How to Have Real Family Fun
and Save Big Too.”

Any of these six approaches will work. Test different headlines. Not just
on your fliers or direct mail, but on your emails and other social media
campaigns.


Use the first 8 seconds wisely…or go home.

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Comment by fred kaplowitz on October 14, 2012 at 7:17pm

Glad to be of service!

Comment by Phil Ontko on October 14, 2012 at 5:20pm

Thanks for the advice :)

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