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One of the all time marketing all stars on the planet is Seth Godin, author, speaker, consultant and internet guru. I wish I was as smart as him. He wrote an article a while back that I have held for New Years Eve. Its not really about marketing, but in a way it is about "approach"; the way we all view what matters to us, what is important and what works for us. And ultimately how we engage other people. So maybe it really is about marketing. I'll let you decide.

Please enjoy this.

You Matter
by
Seth Godin

When you love the work you do and the people you do it with, you matter.
When you are so gracious and generous and aware that you think of other people before yourself, you matter.
When you leave the world a better place than you found it, you matter.
When you continue to raise the bar on what you do and how you do it, you matter.
When you teach and forgive and teach more before you rush to judge and demean, you matter.
When you touch the people in your life through your actions (and your words), you matter.
When kids grow up wanting to be you, you matter.
When you see the world as it is, but insist on making it more like it could be, you matter.
When you inspire a Nobel prize winner or a slum dweller, you matter.
When the room brightens when you walk in, you matter.
And when the legacy you leave behind lasts for hours, days or a lifetime, you matter.

On this eve of the New Year, I wish all of you love and laughter, health and happiness and peace and prosperity. Thank you for reading my blog and thank you for your comments and good wishes.

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